Elegant Music’s identity stems from the idea of creating patterns. The brand consists of multiple elements, or patterns, that make up the “Elegant Music” brand as a whole. A mash-up of:
I) Traditional elements/culture (China / Chinese)
II) Modern elements and interaction
III) POP (popular culture)
It is not about repetition and a strict color palette, but patterns and elements – variation creates relevance and sustains interest. New elements are added to the Elegant Music identity along the way.