The superior bottle is a concept extension to the standard bottle – keeping up with the playful aspect of the design approach. How could the bottle be more engaging and playful with the users? The idea with the superior bottle is to have two same “sides”, in contrast to the standard version with a clear front and back labels, the superior bottle has the front label on both sides, reversed however, so which one is the right way? Try it out and find out. This bottle is not meant to be easy to use, but rather to create discussion, create a playful atmosphere – become an item of interaction (i.e. spinning the bottle, opening both sides, wondering about, ice-breaker), giving the interaction a touch of mystery, confusion, laughter? and of course, something to remember.