Le Pures (& Le Pures Baby 乐宝适 ) is a mother/baby brand that provides baby line product for ages 0 to 10. The goal is to bring more happiness and safety for families in China (and abroad) through high-quality products.
Product line includes toiletries, diapers, wipes, cotton products, pregnancy and baby clothes, cups, straps, plastic products, tableware and more.
Create a new logo and packing/identity for Le Pures. The logo and identity should be mysterious, abstract, modern, cool and cute. Focus on using purple as the main color, although there is flexibility around color palette. Purple, because it is a mysterious color. The icon mark and identity should be scalable and adaptable for future creation of stories around the brand, products and the icon mark. It is a combination of French and Chinese characteristics. The logo icon has to be a rabbit viewed from behind perspective. It does not need to show a face, but more as a curious rabbit viewing the world, having fun and learning new things. The approach comes from Chinese folk-story of a rabbit in the moon. Although even this is the origin, it doesn’t have to be communicated literally as such.