Flora Essential Oil Soap Packaging Design

Approach

“Pressed Leaves”, showing the beauty and longevity of the plants. The ingredients (plants) being the focus point of the design. The packaging should not only have a visual aspect to it, but it should also have a touch element. Hand-made soap has a craft to it, thus the visual approach was to go with a drawn/hand-painted style, where you can see hints of the brush strokes, giving it a more artistic / artisan feeling. Touch element was accomplished with print technology by creating the shapes of the ingredients and embossing them, lifting them up on top of the design to let the viewer feel the shapes, as if they were looking and touching a pressed leave (though in this case, the plant is not fragile, and will not break). The packaging material used was semi-transparent, blurred packaging, embossing using this base color.

Flavors: Sweet Orange, Lavender, Geranium, Lemongrass