Paraiba, Jewellery, Luxury, Web Design, Image Retouch
Paraiba Jewellery Ltd. (Beijing) opened their first Asian flagship store at the commercial and entertainment area of the Central Business District in Beijing, China. The company needed a website presence to showcase the high-end and tailored products they offer for customers; Paraiba gemstones / Paraiba jewellery originating from Brazil. Paraiba offers unique tailored products, either according to their customers requests or as designed / handcrafted by the talented designers. Luxury goods.
The website had to give emphasis on the company’s products and their unique details, as well as go hand-in-hand with their branding guidelines. The solution was to utilise WordPress as the content management system for the client to easily update new information, products as well as news on the website. Main focus was on the usage,retouching and creation of images to make them the highlight of the site. The website also has products according to each gemstone (Paraiba), which works like portfolio to showcase the company’s products. It’s functionality resembles and looks a bit of like an e-commerce store. This section of the website works more as a showroom space. A mega-menu was implemented to give a nice touch & grouping of the content. The site also includes company introductions with large images, a blog for news and events, and a members club page with information and application form. The website is fully in Chinese only.